WordPress To Automatically Disable Google FLoC On Websites – Slashdot

AmiMoJo writes: WordPress announced over the weekend that they plan on treating Google’s new FLoC tracking technology as a security concern and hence block it by default on WordPress sites. For some time, browsers have begun to increasingly block third-party browser cookies used by advertisers for interest-based advertising. In response, Google introduced a new ad tracking technology called Federated Learning of Cohorts, or FLoC, that uses a web browser to anonymously place users into interest or behavioral buckets based on how they browse the web. After Google began testing FLoC this month in Google Chrome, there has been a consensus among privacy advocates that Google’s FLoC implementation just replaces one privacy risk with another one.

“WordPress powers approximately 41% of the web — and this community can help combat racism, sexism, anti-LGBTQ+ discrimination and discrimination against those with mental illness with four lines of code,” says WordPress. WordPress states that this code is planned for WordPress 5.8, scheduled for release in July 2021. As FLoC is expected to roll out sooner, WordPress is considering back-porting this code to earlier versions to “amplify the impact” on current versions of the blogging platform. Further reading: Nobody is Flying To Join Google’s FLoC.

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