What Can AI Do? 15 Common Uses in 2023

With all the talk of artificial intelligence (AI) over the last year, it’s hard not to get excited about the future. As a creative, you might ask yourself, What can AI do? In this post, we’ll discuss fifteen creative ways to incorporate AI into the creative process so you can increase productivity and spark creativity, all while using this new technology responsibly. Let’s get started.

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AI is the process of teaching computer systems how to perform human tasks. These can be anything from processing data to using complex systems to build automobiles. It incorporates several types, including narrow, general, and super AI. Currently, most AI software is based on weak AI, which uses machine and deep learning.

What is Machine Learning?

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Machine learning involves computer systems utilizing deep learning to process specific data. These systems can identify patterns and gain insights by analyzing data and experiences rather than relying on programming. These algorithms can adapt and refine their output with new data over time. For instance, ChatGPT‘s training utilized over 570 GB of information, far surpassing what a human mind can grasp. As a result of its training, it can answer questions, write stories, and have dialogue with humans all on its own.

What is Deep Learning?

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Deep learning is a type of machine learning that can handle various data types, such as images or text, with little help from humans. It uses neural networks, much like brain synapses in humans. These networks go through hundreds, or even thousands, of training rounds to understand complex data features. Once trained, AI can make accurate determinations about the observed data and use that knowledge to make decisions about new data. For example, AI can identify bananas in every image containing one after learning what a banana looks like.

What is Generative AI?

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Generative AI is an incredible technology incorporating machine learning to produce original content, such as text, images, or music, without relying on predefined examples. It achieves these feats by learning patterns and structures based on large amounts of data, then generating new output. This type of AI is used to create images, text, and other creative work.

What Can AI Do?

Thanks to generative AI, you have the power to create art, music, and videos effortlessly. You can even design a personalized avatar for your social media profiles and so much more. If you ever need help getting organized, AI can lend a hand with that too! Let’s explore all the fantastic ways AI can save time, spark creativity, and streamline workflow.

1. Create Audio

If you are looking for ways to insert audio into your website or creative projects, artificial intelligence can help. Thanks to AI music generators, audio tools, and voice generators, you can add a soundtrack to a podcast, add a voice overlay to marketing videos, and even create your own music to enhance projects.

For example, using Mubert, you can easily generate music with a text prompt and a few clicks. We used the prompt alluring background music and created this 20-second clip in less than a minute.

2. Keep Track of Your Business

Running a business is time-consuming, especially if it’s a one-person operation. Thanks to advancements in artificial intelligence, hiring a human to assist you is no longer required. Whether you need help writing a blog post, managing appointments, or financial tips, AI assistants can help with several tasks to help you be more productive. For example, using a financial assistant, such as Tykr, you can manage your stock portfolio, get insights on investment opportunities, and learn the basics of investing.

3. Create Avatars

AI avatar generators are all the rage right now. Thanks to companies like Picsart, Lensa AI, and Synthesia, you can create static and video avatars. Whether you’re looking to establish a more professional representation for your company, revamp your social media avatars, or even fashion lifelike 3D avatars for marketing videos or online business chat, these tools have you covered.

4. Help with Branding

If you’re looking to rebrand your current business or start a new venture, artificial intelligence can help. There are some great logo generators to spark creativity and fantastic features available through companies like Wix Logo Generator that will make you feel like a graphic design professional in no time. Whether you want to create social media posts or build out your brand standards, branding has never been easier.

5. Sales and Marketing Tools

If you want to create leads and grow revenue, some excellent AI sales and marketing tools help you take your business to the next level. These tools can help you build an email list, reach out to them with video assets, and explore opportunities to analyze your client interactions. For example, using Seamless.AI‘s built-in search engine, you can leverage the power of AI to update your contact lists with the most up-to-date contact information. Additionally, using software such as Ocoya, you can create social media posts and schedule them, giving you more time to focus on other aspects of your business.

6. Assist in Image Editing

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If you’re a freelancer or web agency owner, you know how challenging it can be to get good client photos. Thankfully, artificial intelligence can turn you into a photo editing wizard while saving a ton of time. Whether you’re looking to upscale images, enhance them, or create new compositions with Photoshop, image editing tools help you finish the job quickly.

7. Have In-Depth Conversations

One of the most creative ways to use artificial intelligence is through chatbots like Writesonic. Built on OpenAI’s GPT-4, you can converse with it to get answers to questions, help you develop blog post ideas, and more. One of the coolest things about Writesonic is their Botsonic tool, which allows you to create your own chatbot in a few minutes. This is a great tool to create personalized chat experiences for your site’s visitors providing answers directly related to your products and services. Alternatively, you can incorporate Character.AI to gain a unique perspective by chatting with historical figures, celebrities or any personality you choose.

8. Increase Productivity

No matter what you need AI for, whether it’s to get insights on how your website is performing or advanced SEO techniques, there are many AI productivity tools to help you get the job done fast. Need a good CRM? No problem. Freshworks Freddy AI can help with marketing automation, all while building a better system to interact with your customers. Alternatively, if you need a way to transcribe meeting notes, check out Otter AI.

9. Develop AI Software

One of the most powerful uses of artificial intelligence is the ability to create your own. With AI development tools, you can propel your business into the future by incorporating systems to assist with time-consuming tasks, freeing you up to perform more important feats. For example, if you’re planning on starting your own international ecommerce marketplace, you could incorporate Google’s Translation AI to provide content based on a user’s location, then translating your text into the appropriate language.

10. Write Copy

One of the most notable uses for artificial intelligence is for writing copy. Using AI writing software such as Copy.AI, Writesonic, or ChatGPT, you can create new copy for social media posts, informational text, blogs, and more.

Alternatively, if you need a little help making your copy more focused and concise, you can use a rewriter tool, such as Quillbot, to help you clarify your original content to flow better, all while retaining the authentic tone it was written in.

11. Make Creative Assets

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Imagery is one of the most important aspects of any website or marketing material. With the introduction of AI art generators in late 2022, anyone, regardless of the level of artistic ability, can create beautiful images for their projects. Between Adobe Firefly, Stable Diffusion, Midjourney, and others, there is no shortage of platforms. If you need more than images, these AI design tools can help you create brochures, social media templates, color palettes, and more.

12. Write Code

In the past, if you wanted to create a custom plugin or an entire static HTML, you’d need to prepare yourself for a long project. With the number of AI coding assistants hitting the market at the speed of light, you no longer have to spend countless hours coding on your own. Using software such as GitHub Copilot, you can code faster and more efficiently than ever before. The best part about these coding assistants is the majority of them will work alongside your favorite code editor, so you don’t have to spend time learning a new platform.

13. Build Websites

Making a website is a lot easier now, thanks to AI website builders. Big players in the industry, such as Wix and Hostinger, have started offering services to streamline the process. You can answer a few questions through Wix and have a custom website in a few minutes. Other tools, like Framer, can generate a fully functional website with a text prompt.

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Alternatively, you can combine tools like Midjourney and ChatGPT to generate images and content for your new site. If you’re a WordPress user, there are even a few AI plugins to make working in WordPress a lot easier.

14. Generate Video Assets

Another excellent use of artificial intelligence is AI video generators. You can create marketing videos from a blog post URL using Pictory. Alternatively, you can create realistic training videos with animated avatars using Synthesia.

There are even programs, such as Runway, that will give you the tools to improve existing videos by adding slow-motion effects, making color enhancements, and removing artifacts.

15. Improve SEO

The last AI tools on our list can help you get your site’s SEO up to par. With AI SEO tools, you can generate page titles and meta descriptions in bulk, rewrite copy, check for plagiarism, and develop SEO-friendly outlines, and more. Some tools, such as Alli AI, will help you quickly identify any SEO problem areas and provide steps to correct them.

Using AI Responsibly

The potential of artificial intelligence in creative areas is undeniable, making responsible usage crucial. As creatives, we should embrace these technologies to streamline our process, but we must be cautious to keep AI from taking over our roles entirely. Instead, view AI as a supportive partner, guiding us, sparking creativity, and helping us refine original content. To navigate this new landscape effectively, we need to understand its limitations and the consequences of misuse. Doing so can strike the right balance between human ingenuity and AI assistance in our creative lives.

Final Thoughts on AI for Creatives

Whether you need a copywriter like Writesonic or Jasper or an art generator like Midjourney, there are many tools available to assist creatives and business owners in creating new content and improving SEO. However, it is important to remember that we must act ethically and responsibly while integrating AI into our workflows. By doing so, we can harness the full potential of AI with a clear conscience.

Featured Image via PopTika / shutterstock.com

This content was originally published here.