One of the most important ways to increase traffic on news websites is through social media engagement. Posting on big social media networks such as Twitter, Facebook, and Instagram has become integral for every business more so for news publishers. There are several plugins that enable you to post on social media sites without leaving WordPress, thereby saving time and effort. It is also efficient and ensures that distribution is given the same importance as publishing. Several plugins also allow you to publish on social media at the same time as WordPress, helping publishers boost initial traffic quickly.
We have listed some worthy WordPress plugins that enable you to up your social media game. These plugins aren’t limited to pushing content, one can also enable scheduling and reposting older posts, thereby making it efficient.
Revive Old Posts takes the top spot in our list for its feature-rich capabilities of auto-posting, scheduling, and reposting of old posts on varied social media platforms. This plugin is especially relevant for news websites as it enables writers to auto share to social media as soon as the news article is published, enabling quick traffic generation. Editors can schedule posts for the weekend, generate hashtags automatically and create captions right from WordPress.
The plugin is compatible with Facebook, Instagram Business, Twitter, LinkedIn, Tumblr, Google My Business & VKontakte. This is a premium plugin with yearly plans starting from $88.5/ year.
Social Web Suite is another plugin that helps you save time from posting on multiple social platforms and boost engagement. It helps you post, manage, create, schedule, and even offer analytics right from inside WordPress. The plugin allows you to customize the social message for each social account differently. It generates hashtags and reposts old posts as well.
Pricing of the Social Web Suite starts from $9/ month or $90 annually for the base Micro plan. There is a 14-day free trial program that is offered for publishers who wish to get an idea of how this plugin works.
The Blog2Social plugin offers comprehensive social media automation service to news websites. It auto-posts, re-shares, cross-posts, and auto-schedules content across many social platforms like Twitter, Facebook, LinkedIn, Instagram, Pinterest, and others. This plugin also enables publishers to customize social media posts with comments, hashtags, handles, and emojis. In addition, Blog2Social offers metrics on link views, impressions, likes, reshares/retweets, and comments.
Apart from the bare minimum free version of the plugin you are offered a free 30-days trial of Blog2Social Premium plan as well. Paid plans that unlock access to all features of Blog2Social start from $ 7/ month.
This plugin is great for all publishers who have a Buffer account. Buffer is a social media toolkit that helps publishers post on multiple social media platforms easily. This plugin serves as the link between WordPress and Buffer. It can schedule publishing to Facebook, Twitter, Instagram, Google Business, Pinterest and LinkedIn. The premium plan of the plugin offers support for custom post types, scheduling, and reposting of old posts.
This is a great Revive Old Posts plugin alternative for those who don’t want to pay as much. The premium plans for the WordPress to Buffer Pro plugin start from $39 annually. It is great for publishers using Buffer Pro already, those without this will need to purchase it separately.
While Jetpack offers a host of security, performance, and growth tools for WordPress websites, there is a Jetpack Social plugin that enables publishers to share posts to varied social media sites like Facebook, Twitter, LinkedIn, and Tumblr automatically from WordPress. Apart from auto sharing, Jetpack Social allows scheduling posts for a specific time and day that works for the publisher.
The free version of Jetpack Social allows users to make up to 30 shares, schedule posts, and customize publications. The Jetpack Social Basic plan is listed with an offer of $1 for the first month, after which it goes to $120 per year.
Just like all the other plugins, NextScripts: Social Networks Auto-Poster also automatically publishes posts from news websites to social media accounts such as Twitter, Blogger, Telegram, Tumblr, Flickr, LinkedIn, ok.ru, LiveJournal, DreamWidth, Flipboard, Google My Business, Line, Diigo, Instapaper, Pinterest, Plurk, VK.com (VKontakte), YouTube, Scoop.It, WordPress, XING etc. The SNAP plugin has a free version which allows for auto-posting, customizing content before posting, and hashtag support. There is a SNAP Pro plan that offers exclusive features like unlimited accounts for each social network, reposting of old posts, scheduling posts, and more.
The SNAP Pro plugin is priced at $49.95 per year. There are several add-ons provided by NextScripts that bring additional features like multi-account support, multi-user support, and delayed posting. These add-ons are all priced differently.
These social media plugins are critical for news websites to have a strong social media presence. They integrate right into WordPress and ensure that social media engagement is given priority.
This content was originally published here.