Are you looking for the best free eCommerce themes to start your eCommerce store? If so, you’ve come to the right place!
There are many eCommerce themes available on the market, both free and premium. But, finding the right theme can be a challenge. There are way too many factors to consider, such as the design, features, ease of use, and many others.
If you prefer to start your eCommerce store with minimal investment, buying a theme would not be something you’d want. So, we’ve done the hard work for you and handpicked the best free eCommerce themes around right now.
So, without further ado, let’s take a look at the top 15 best free WordPress themes for starting an eCommerce business.
Why choose an eCommerce-specific theme?
There are both WordPress and eCommerce themes on the market. So why would you restrict yourself to eCommerce-specific ones?
While the number of WordPress themes is much larger by comparison, eCommerce themes are optimized for online stores. This means that they come with eCommerce features integrated into the theme that makes setting up your store just a little easier.
For example, eCommerce themes can include:
- Product sliders or carousels on the homepage
- Prominent placement of the “Add to Cart” button
- Customizable product pages
- Built-in support for popular eCommerce plugins
- Customer account management features
With more and more people shopping on their smartphones and tablets, it’s important that your online store is accessible and easy to use on all devices. Most eCommerce themes are mobile-friendly by default.
Mobile-friendly eCommerce themes will ensure that your store looks great and is easy to navigate on all screen sizes.
When you purchase an eCommerce theme, you’ll usually have access to documentation and support from the theme developer as you would with any other paid product. This can be extremely helpful if you run into any issues when setting up or using your theme.
Compatibility with eCommerce WordPress plugins
A good eCommerce theme should be compatible with popular WordPress plugins. This allows you to add extra features and functionality to your online store if needed.
Some of the most popular eCommerce WordPress plugins include:
These are just a few examples – there are many other great plugins out there that can help take your eCommerce store to the next level.
When choosing an eCommerce theme, make sure to check that it’s compatible with any plugins you might want to use. That way, you can be sure that everything will work together seamlessly.
Top Free eCommerce Themes of 2022
We mention a number of free eCommerce themes in this post, here are the highlights.
| Theme | Pricing | Rating |
| Astra | Free / Pro starts at $49 |  |
| GeneratePress | Free / Pro starts at $49.95 per year | |
| OceanWP | Free / Pro starts at $59 per year | |
| Hestia | Free / Pro starts at $81 per year | |
| Neve | Free / Pro starts at $81 per year | |
| Sydney | Free / Pro starts at $59 per year | |
| Rishi | Free / Pro starts at $49 per year | |
| Shopper Shop | Free | |
| Botiga | Free / Premium version for $69 per year | |
1. Astra – Multipurpose eCommerce Theme
Astra is perfect for store owners who want a simple, stylish theme that won’t slow down their website. It’s also a great choice for those who are just getting started with eCommerce and don’t need all the bells and whistles of some of the more complex themes out there.
With Astra, you can easily create a beautiful online store that’s fast, responsive, and easy to navigate. Plus, with the eCommerce integration, you’ll have all the tools you need to start selling products online.
Pros of Astra
- Highly customizable WordPress theme perfect for online stores.
- Integrates seamlessly with WooCommerce and popular eCommerce plugins.
- Lightweight and fast, ensuring your store won’t be bogged down by slow loading times.
- Easy to navigate, making it a great choice for store owners who are just getting started.
- With eCommerce integration, you’ll have all the tools you need to start selling products online.
Cons of Astra
- Being a multipurpose theme, it may be better suited for those who want to also include other things with their eCommerce store including a blog or gated content.
Verdict:
Astra is a great WordPress theme for online stores and eCommerce businesses. It’s highly customizable, integrates seamlessly with popular eCommerce plugins and is easy to navigate. If you’re looking for a fast, responsive, and stylish theme for your store, Astra is a great option.
2. GeneratePress
GeneratePress is perfect for store owners who want a fast, responsive site that’s easy to navigate. It’s also a great choice for those who are just getting started with eCommerce.
With GeneratePress, you can easily create a beautiful online store that’s easy to use and navigate. Plus, with eCommerce integration, you’ll have all the tools you need to start selling products online.
Pros of GeneratePress
- Lightweight and fast WordPress theme perfect for online stores.
- Highly customizable so you can easily create a unique look for your store.
- Integrates seamlessly with WooCommerce and other eCommerce plugins.
- Responsive and easy to navigate.
- Offers all the tools you need to start selling products online.
Cons of GeneratePress
- Maybe too simple for some store owners who want more features and customization options.
Verdict
GeneratePress is a great WordPress theme for online stores. It’s lightweight and fast, highly customizable, and easy to navigate. If you’re looking for a simple theme that’s built for speed, GeneratePress is a great option.
3. OceanWP
If you’re looking for a theme that’s specifically designed for eCommerce store owners, then you’ll want to check out OceanWP. This theme is packed with features that are essential for stores, such as support for multiple currencies, product comparisons, and wishlists.
Plus, it comes with several pre-built layouts that make it easy to get your store up and running quickly. And if you need any help setting things up, the theme’s extensive documentation should come in handy.
Pros of OceanWP
- Flexible and easy to use for beginners.
- Pre-built eCommerce layouts available.
- Extensive documentation.
- One-click demo import.
- Fully responsive.
Cons of OceanWP
- Poorly organized theme customizer settings.
Verdict
OceanWP is a great theme for beginners and those looking for an easy-to-use option with plenty of features. However, more experienced developers may find it lacking in certain areas.
4. Hestia
Hestia is a beautiful, clean, and modern WordPress eCommerce store theme. It’s great for online stores of any size, thanks to its flexible and powerful design. It’s packed with features that make managing your store easy, like product categories and filters, order tracking, live chat support, and more.
Hestia also integrates with popular eCommerce plugins, so you can get started selling online right away. If you’re looking for a theme that will help you create a professional and successful online store, Hestia is a good choice.
Pros of Hestia:
- Modern look and feel out of the box.
- Packed with features that make managing your store easy.
- Integrates with popular eCommerce plugins like WooCommerce.
- Live chat support.
Cons of Hestia:
- The design can be difficult to customize to your needs.
Verdict:
Hestia is a great WordPress theme for eCommerce businesses. It’s flexible and powerful, packed with features that make managing your store easy, and integrates with popular WordPress plugins.
5. Neve
If you’re looking for an eCommerce theme that is both beautiful and user-friendly, Neve delivers! This theme is designed to give your online store the professional look it deserves without compromising on functionality or ease of use.
Neve is packed with features to help you get the most out of eCommerce, including full support for plugins and addons. Plus, with Neve’s responsive design, your store will look great on any device, whether it’s a desktop computer, tablet or smartphone.
Pros of Neve:
- Neve is fast.
- It’s also lightweight and doesn’t bloat your site.
- Neve is super easy to set up and customize.
- The customer support is awesome.
- Neve is built to be fully compatible with most eCommerce plugins.
Cons of Neve:
- Some of the features can be difficult to use.
- The documentation could be better.
Verdict:
Overall, Neve is a great theme for eCommerce websites. It’s fast, easy to customize, and fully compatible with most WordPress plugins. If you’re looking for a great eCommerce theme, Neve is a great option.
6. Sydney
Sydney is a clean and modern theme for online stores. With its sleek design and easy-to-use interface, Sydney makes it easy to sell online. With Sydney’s built-in support for eCommerce, you can rest assured that your store will run smoothly.
Thanks to its responsive design, Sydney looks great on all devices, from phones to tablets to desktops. And with its easy-to-customize theme options, you can make Sydney your own in no time.
Pros of Sydney:
- Its sleek design and easy-to-use interface make it easy to sell online.
- Its responsive design looks great on all devices.
- It’s easy to customize with its theme options.
- Its built-in support for eCommerce ensures that your store will run smoothly.
Cons of Sydney:
- It doesn’t have a lot of features out of the box.
- It can be challenging to find support if you run into problems.
Verdict:
If you’re looking for an eCommerce theme that’s both stylish and easy to use, be sure to check out Sydney. You won’t be disappointed.
7. Rishi Theme
Rishi Theme is a powerful and flexible WordPress theme that provides everything you need to create a professional online store.
The theme is packed with features and options, making it easy to customize your site to match your brand. With Rishi Theme, you can create a unique and stylish online store that will stand out from the crowd.
Pros of Rishi:
- A flexible and powerful WordPress theme.
- Packed with features and options, making it easy to customize your site to match your brand.
- Easy to use and comes with detailed documentation.
- Includes a free version and a pro version with additional features.
- Responsive and retina-ready, making it look great on all devices.
Cons of Rishi theme:
- Not as widely supported as other themes.
Verdict:
With its extensive range of features and options, Rishi Theme is a good choice for those who want both a powerful and easy-to-use theme.
8. Shopper Shop
The Shopper Shop theme is a great choice for those looking to set up an online store quickly and easily. With its clean and modern design, the Shopper Shop theme is perfect for any type of store, whatever you plan to sell.
The theme comes with all the necessary features for setting up an online store, including a shopping cart, product pages, and a checkout system.
Pros of Shopper Shop:
- Easy to set up and use.
- Clean and modern design.
- Responsive layout.
- Compatible with most eCommerce plugins.
- Includes all the necessary features for setting up an online store.
Cons of Shopper Shop:
- Maybe too simple for some users.
- Lacks some customization options.
Verdict:
With its clean and modern design, the Shopper Shop theme is perfect for many types of online store.
9. Botiga
If you’re looking for a beautiful, grid-based WordPress theme for your eCommerce store, Botiga is a great option. It’s easy to use and comes with plenty of customization options to help you create a unique online store.
It looks great on both desktop and mobile devices and, with three different product gallery layouts, product filters, product recommendations, and other eCommerce features, Botiga has everything you need to build a successful online store.
Pros of Botiga:
- Easy to use and customize.
- Grid-based homepage design.
- Three different product gallery layouts.
- Product filters, recommendations, and badges.
- Advanced typography options and color schemes.
Cons of Botiga:
- Some users may find the lack of predefined color schemes limiting.
Verdict:
Botiga is a great WordPress theme for eCommerce stores. It’s easy to use and customize and comes with plenty of features to help you create a successful online store.
10. Storefront
Storefront is a free WordPress theme that integrates seamlessly with eCommerce plugins. It was developed by the same team who did WooCommerce, so you can be sure it will offer perfect compatibility.
In terms of customization options, it’s a bit lacking in comparison to other versatile themes, but the responsive design and numerous layout and color options make it a great choice for those looking for a simple yet effective theme.
Pros of Storefront:
- Deep WooCommerce integration.
- Developed by the WooCommerce team.
- Offers compatibility with other eCommerce plugins.
- Responsive design.
- Numerous layout and color options available.
Cons of Storefront:
- Lacks customization options compared to other themes.
- May not be suitable for more complex websites.
Verdict:
If you’re looking for a WordPress theme that offers deep integration with WooCommerce, then Storefront is probably your best bet.
11. Woostify
Woostify is a lightweight eCommerce theme packed with features and pre-built demos. It is fully optimized to load as fast as possible, which will help the user experience. Woostify is also SEO-ready, which is a definite bonus.
Additionally, it is built with complete WooCommerce integration, removing the conflicts between theme and plugins despite WooCommerce updates. It will also work with other eCommerce plugins too, which adds to its appeal.
Pros of Woostify:
- Fully optimized to turn your website into the smallest size possible, loading as fast as possible.
- SEO-ready, offering you the best SEO scores and high rank in search results.
- Built with WooCommerce integration in mind, removing conflicts between theme and plugins.
- Supports popular wishlist plugins and it will boost SEO.
- Lightweight yet packed with features and pre-built demos. Perfect for anyone looking to create their perfect store.
Cons of Woostify:
- Some users may find the lack of customization options limiting.
Verdict:
All in all, Woostify is a powerful and light theme that is perfect for anyone looking to create an eCommerce store.
12. GutenShop
GutenShop is one of the best free eCommerce themes for online shops, boutiques, and webstores. With its integration with WooCommerce, you can design your own landing page with the brand new page builder.
The theme is minimal and responsive, with a flat design and some shadows to make some elements highlighted. It also has a great loading time and it is fully SEO optimized.
Pros of GutenShop:
- Can design your own landing page.
- Integrated with WooCommerce.
- Responsive and minimal design.
- Great loading time.
- SEO optimized.
Cons of GutenShop:
- The new editor may be confusing for some.
- Not as many features as some other eCommerce themes.
Verdict:
Overall, GutenShop is a responsive and fast loading eCommerce theme that makes it a great choice for those wanting a minimalistic website.
13. eStore
The eStore theme is for those who want to create an online store with a modern design and eye-catching visuals. The theme is mobile-friendly, compatible with drag and drop page builders, lightweight and SEO-friendly.
It also comes with AMP support, a header and footer builder, eCommerce plugin compatibility, and ready-to-use starter sites. Moreover, the theme is optimized for performance, so your store will run fast and smoothly.
Pros of eStore:
- The theme has a clean and beautiful design.
- It is mobile friendly.
- It is lightweight and SEO friendly.
- The theme is AMP ready.
Cons of eStore:
- The theme can be overwhelming for users who prefer minimalist designs
Verdict:
Overall, the eStore theme can be considered for those who want to create an online store with modern yet visually appealing designs.
14. Shopping Cart
This theme is perfect for anyone who wants to put their products front and center. It includes a noticeable search bar right at the top, as well as easy customization options for fonts, colors, and more.
It is also responsive and translation-ready, perfect for stores that need to reach a global audience. If you need even more functionality, it supports the most popular eCommerce plugins.
Pros of Shopping Cart:
- Easily customizable.
- Beautiful and elegant layout.
- Responsive and translation-ready.
- Supports popular eCommerce plugins.
- Carousel feature.
Cons of Shopping Cart:
- Not as many pre-made pages as other themes.
Verdict:
If you’re looking for a simple but beautiful eCommerce theme, Shopping Cart is worth checking out.
15. VW Dark
VW Dark is a great theme for those who want to create a professional-looking eCommerce store. It has a clean layout that will showcase your products in the best way possible, and its responsive design ensures it performs well on all devices.
Additionally, VW Dark comes with some personalization options, making it easy to customize your store to match your brand. The mobile-friendly design ensures that your site looks great on all devices, and the theme is SEO-friendly and provides fast page load times.
Pros of VW Dark:
- Elegant and minimal design that is perfect for businesses of all types.
- Clean layout that showcases content in the best way possible.
- Responsive design that ensures your site looks great on all devices.
- Packed with clean and secure HTML codes.
- SEO-friendly and fast page load times.
Cons of VW Dark:
- Lack of customization options compared to other themes.
- Not compatible with all WordPress plugins and extensions.
Verdict:
If you’re looking for an eCommerce theme that ticks all the boxes, VW Dark is the perfect choice.
Conclusion
When it comes to choosing an eCommerce theme, there are many factors to consider. But with so many great options available, it’s easy to find the perfect theme for your store.
In this article, we’ve looked at 15 of the best eCommerce themes on the market. Each one has its own unique features and benefits, so be sure to choose the one that’s right for you.
The theme you choose will have a big impact on the look and feel of your store, so make sure you take the time to find one that meets your needs. With so many great options available, you’re sure to find the perfect theme for your eCommerce store.
What are some of your favorite eCommerce themes? Let us know in the comments below!
This content was originally published here.