Thrive Themes Acquired, Automattic Launches Blaze, WCEU 2023 Tickets đď¸ February 2023 WordPress News w/ CodeinWP
đ  This is the February 2023 edition of âThis Month in WordPress with CodeinWP.âÂ
Hey, WordPress friends. While we had a quiet end to 2022 in the WordPress news space, 2023 has kicked off with a bang!
There were some big WordPress acquisitions, a new ad/promotion product from Automattic, a potential new design for the WordPress.org theme directory, WordCamp Europe 2023 tickets and speaker openings, and lots more.
Keep reading for all the most important WordPress news from the past month:
Awesome Motive acquires Thrive Themes, and Duplicator
While there were a ton of big WordPress acquisitions in 2022, the last part of the year was relatively quiet in the acquisition space.
Well, thatâs changed, as 2023 starts off with a big bang with one of the bigger acquisitions that youâll see:
Awesome Motive, the parent company behind WPBeginner and a huge array of plugins like WPForms and MonsterInsights, just fully acquired Thrive Themes and all of its subsidiary products.
Thrive Themes is especially popular with digital marketers and makes a number of popular plugins and themes, including the following:
That last bullet point is probably the most important â Awesome Motive isnât just acquiring a single plugin, itâs acquiring a paid ecosystem of 10+ different extensions that are used on over 200,000 WordPress sites (at least thatâs the number from the official WPBeginner acquisition post).
Itâs also an authoritative website with a blog that Awesome Motive can use to cross-promote products and take up even more space in the SERPs.
While the monetary terms of the deal arenât public, Iâm guessing the numbers are quite large given the popularity of Thrive Themes.
If you want to discuss the acquisition (or see discussion from others), you can check out WP Tavernâs post about the acquisition.
In slightly less big news, Awesome Motive also acquired the popular Duplicator back/migration plugin in early January.
While Duplicator isnât as big as Thrive Themes, it is still used on over one million sites according to WordPress.org.
Duplicator Pro prices now also mimic the same pricing that you see on other Awesome Motive products, with comparatively low first-year prices and higher renewals.
You can also check out the WP Tavern post about the Duplicator acquisition, which includes some user discussion.
Automattic launches an ad tool for WordPress.com and Jetpack sites to promote posts
On January 11, Automattic announced a big expansion of its Blaze product, which lets site owners promote their content across a network of other sites on WordPress.com and Tumblr (as well as Jetpack users).
Blaze originally launched on Tumblr in April 2022, but itâs now been expanded to include WordPress.
It seems to work kind of like promoting a Facebook post. When you go into your post list on WordPress.com, youâll get a new Promote With Blaze option next to a post.
You can then design your ad, choose an audience, select your budget, and launch the ad.
When you set your budget, WordPress.com will give you an estimate of how many people that budget will let you reach (again â itâs a lot like promoting a post on Facebook).
When I played around with Blaze, I see the following estimates for different budget levels when using broad targeting:
In terms of targeting, you get three main options:
Where will your ads display? Currently, the ads will display on free WordPress.com and Tumblr sites. Free WordPress.com sites have always included ads, so thereâs no change there.
The only change is that you now have an easier way to promote your site on those free sites.
If you created your site with WordPress.com or Tumblr, youâll have access to Blaze by default. However, self-hosted WordPress sites can still promote on Blaze if you install the Jetpack plugin.
If you want to learn more, you can check out the WordPress.com announcement post. The Tumblr Blaze FAQ page also has more details about how it works, as the WordPress.com content is still a little thin.
Overall, itâs interesting to see Automattic get even deeper into the ads space. Automattic has long had its WordAds service, which lets site owners display ads on their site to earn an income. But now Automattic is also reaching out to the other side of the equation by letting site owners promote their sites on WordPress.comâs free network (and Tumblr).
A sneak peek of the new theme directory design
Last month, WordPress.org launched a new commercial/community classification system for themes (and plugins), which allows developers to opt-in to mark their plugin as commercial (which lets them include their own commercial support URL in addition to the WordPress.org forums).
Now, we get a look at another upcoming change to the theme directory â a brand new design.
On January 16, Beatriz Fialho posted some design mockups of what the theme directory might look like.
These mockups would help it match the other re-designed pages on WordPress.org. They also put much more emphasis on block patterns and style variations.
Iâm not sure what it would look like for non-block themes, but I imagine some of the information will be hidden.
If you want to see the mockups and contribute your thoughts, you can check out the post on the Make WordPress Design blog.
WordCamp Europe 2023 tickets on sale (and speaker applications open)
If youâre interested in attending WordCamp Europe 2023 in Athens, Greece, this past month brought two pieces of news that youâll want to pay attention to.
First of all, WordCamp Europe 2023 tickets are officially on sale.
A general admission ticket will cost you âŹ50, which gets you âentry to our two-day event with lunch, coffee, snacks, the opportunity to register for Contributor Day, and an invite to the After Party.â
The event runs from June 8-10 (with June 8 being Contributor Day).
As the ticket announcement post notes, âthese are priced far below the real cost of attendance as weâre dedicated to keeping WCEU affordable.â
You can also pay âŹ150 for the same privileges, but as a micro-sponsor. While these tickets donât get you extra perks, âmicro-sponsor tickets for those who are able to pay a figure thatâs closer to the real cost of attendance.â
If you want to attend, you can buy your tickets here.
Beyond releasing the tickets, the WordCamp Europe 2023 team also put out a call for speakers. If youâre interested in speaking, you have until Sunday, February 5th at midnight Athens time to apply.
Youâll receive a response to your application by the second week of March and the official speaker list will be released by the second week of April.
WP Migrate launches full-site import/export to Local
In our July 2022 WordPress news post, we told you about how WP Engine acquired Delicious Brains, the company behind several popular products including Advanced Custom Fields, WP Migrate (formerly WP Migrate DB), and WP Offload Media.
Now, weâre starting to see the fruits of that acquisition, with a really neat new feature in WP Migrate.
In version 2.6, WP Migrate released the ability to do full-site imports and exports with Local, a local WordPress development tool that was also acquired by WP Engine (as part of its Flywheel acquisition).
If youâre not familiar with Local, it offers one of the easiest ways to set up a local WordPress development site. A local development site is a working WordPress site that runs on your own local computer, without the need for an internet connection.
With this feature, you can use WP Migrate to export a complete site in a ZIP archive. This singular ZIP archive includes the database, themes, plugins, media, and everything else (sort of like the Duplicator plugin from above).
More interesting, it also includes details about the PHP and MySQL versions used on the site in a file named wpmigrate-export.json
.
When you create a new site in Local, you can do so by just selecting this ZIP archive. Local will not only fully import the websiteâs content, but it will also match the environment based on the details in wpmigrate-export.json
.
You can also go in the other direction and use WP Migrate to export a Local WordPress site that you then import on your live site.
While WP Migrate has long offered the ability to push/pull sites, the advantage of this approach is that it still works even if the second site doesnât exist yet.
Overall, if you work with local WordPress sites as part of your development workflows, youâll definitely want to dig into this in more detail to see if it can speed up your workflows.
To learn more, check out the WP Migrate 2.6 release post.
Wordfence releases its 2022 State of WordPress Security report
Now that weâre almost a month into the new year, Wordfence has had time to put together its detailed report on the State of WordPress Security in 2022, which the Wordfence team released on January 24.
If you want to download the full white paper, you can do so by going here đ.
Hereâs a quick summary of the high points, though:
While itâs sad that malware infection rates havenât changed, it is a good sign that fewer WordPress sites are being infected because of plugin vulnerabilities.
In terms of protecting your site, two of Wordfenceâs biggest recommendations are to use two-factor authentication and always keep your site and its extensions updated.
Some WordPress mobile app features are moving to the Jetpack app
In January, the Jetpack team revamped the Jetpack mobile app to include more features from the free Jetpack plan, such as the features for stats, reader, and notifications.
Previously, the Jetpack app had mostly focused on paid Jetpack features such as backups and security scanning.
As part of this change, though, those free features will now be completely moving from the WordPress mobile app to the Jetpack mobile app. So whereas before you could view site stats in the WordPress mobile app, youâll soon only be able to access them in the Jetpack app.
Users will also need to migrate their data from the WordPress mobile app to the Jetpack app.
As WP Tavern reports, this has led to some confusion with more casual users who might not understand the difference and interplay between âWordPressâ and âJetpack/WordPress.com.â
ClassicPress votes to re-fork WordPress (barely)
In last monthâs news post, we talked about the debate within the ClassicPress community about whether to re-fork WordPress.
Well â the verdict is in:
Community members have barely voted in favor of re-forking WordPress, by a margin of 20 votes for and 18 votes against.
It seems like this means the re-fork will go ahead, as Viktor (the director) said:
If youâre interested in the plan for the re-fork, hereâs a direct link to Viktorâs comment.
That sums up our February 2023 WordPress news roundup. Anything we missed?
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