Pros and Cons of Using Price Skimming For Your Next Product Launch

Price skimming is a business strategy for pricing goods and services. When introduced to the market, the good or service is priced at a higher-than-usual price and then lowered incrementally over time. The “skimming” refers to skimming off of customers willing to meet a specific price point. Pros and Cons of Using Price Skimming For Your Next Product Launch

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