Knowing how to track the traffic of your website is vital as a website owner, whether you are running a blog or an eCommerce store. It gives direct insight into how well your content is performing and also get an idea of where to optimize your website content for search engines.
Luckily, there are several ways you can monitor your website’s traffic if you are using WordPress.
Looking at website traffic is a main metric and all the tools you are going to see in this article can accomplish that. However, just knowing the number of visitors for a given time is not enough to completely understand what visitors are looking for and what part of your website you have to optimize for better conversions.
So, let us see some tools which go beyond traffic and show you some key performance indicators.
Site Kit by Google
Site Kit by Google is a website analytics tool from Google and is a comprehensive solution not just to monitor your WordPress website’s traffic but also has other range of features like an overview of your entire website as well as individual posts. Besides, you also get the advantage of using the most popular search engine’s insights to better optimize your website accordingly. Site Kit also has a quick setup for all important Google tools done from a single place.
Site Kit offers all this in a single dashboard which should be more than enough to see how many visitors your website is getting as well as the bonus of Google tools and official stats from Google itself on your website’s performance in Google search results.
HubSpot WordPress Plugin
Hubspot is a really popular CRM platform and the Hubspot extension for WordPress offers email marketing and a live chat tool. You can not only see the statistics of your website visitors but also use its tools to retain or convert visitors into customers. This is particularly useful for eCommerce websites as you can see what products are working for you and to send custom lead capture emails and provide live support on your website, all in one place.
Next on the list is Monster Insights which is also a hugely popular website performance-tracking tool for WordPress users. The cool thing about Monster Insights is that it integrates Google Analytics with your website and this opens up a lot of opportunities for monitoring and optimizing your website to gain more visitors. It has a straightforward Google Analytics setup and you get customized reports of key metrics so your dashboard has the metrics you need without getting cluttered. The real-time stats provided by Monster Insights are ideal to understand traffic trends as well.
Jetpack is offered by Automattic, the same team that develops WordPress so it can’t get better when you are looking for a website traffic monitoring tool. Besides tracking website visitors, Jetpack also has features to back up your website data, and view activity logs of the changes made by website administrators.
The automatic malware scan and spam-blocking features protect your website from unnecessary security threats and add versatility to this plugin beyond simply observing the traffic.
Crazy Egg is also a plugin that offers functionality besides traffic and its main feature is the user interaction heatmaps, so you can see which parts of your website’s pages are engaged the most by the visitors. This useful metric helps you improve your website content and how you provide content and services by knowing what works and what doesn’t.
Crazy Egg is an open-source tool and it also has an A/B testing feature to test what design will work better for you by giving you stats on different designs so you can pick the best.
Clicky Metrics has a widget feature that displays website metrics such as visitors, the number of sessions the visitor has had, bounce rate, and more. You can also see your top-performing pages and also what users search for while reaching respective pages. The tool also has cookieless tracking and other features which can be useful for lead generation.
Yoast is a popular search engine optimization tool for WordPress websites and this also has multiple features as with all the other tools on this list. With useful metrics like keyword suggestions, keyword density, content formatting, optimizing XML sitemaps, and meta details, Yoast has all the tools you can need to optimize your website and individual pages to rank higher in search engine result pages. It is one of the best options to not just observe traffic but to organically increase it as well.
Rankmath is another SEO tool and it is a multipurpose WordPress plugin. You can optimize your content, observe traffic, and watch your content’s position in search engine result pages and the keywords your page is ranking for. It also offers features such as keyword research, and content optimization and provides a score out of 100 for all your pages and post with suggestions to improve them further for SEO.
Besides producing content for your website, it is important to optimize it and analyze the content’s performance so all your work bears desired results in creating a high authority website that ranks well when a user searches for content related to your website’s niche. The tools mentioned in this article can help you achieve that and all of them are free which is more than sufficient to get the job done.
This content was originally published here.