How to Enable Google Analytics Video Play Tracking in WordPress?

Want to know how you can enable Video Play Tracking in Google Analytics?

You may have read that using Google Tag Manager is necessary if you want to easily monitor video plays with Google Analytics.

But what if we tell you it can be done without GTM (Google Tag Manager)?

In this article we will help you enable Google Analytics video play tracking without leaving your WordPress admin in this easy step-by-step guide.

Let’s get started!

Set Up Video Play Analytics in Google Analytics: Step-By-Step Guide

In today’s digital age, video content has become an increasingly important tool for businesses and content creators to engage with their audiences.

However, creating great video content is just one part of the puzzle – tracking your video performance and gaining insights into your audience’s viewing behavior is equally crucial.

By tracking video plays, average watch time, and completion rate, you can gain valuable insights into what content resonates with your audience and optimize your video strategy accordingly.

With the help of MonsterInsights, you can set up video tracking with just a few clicks, without modifying your Google Analytics code and leaving your WordPress admin.

Here’s a quick overview of what we’re going to talk about:

So, let’s find out how you can enable Google Analytics video play tracking in few minutes!

Step 1: Install and Activate MonsterInsights

The first step is to install and activate MonsterInsights on your WordPress website.

You can easily set up video tracking with MonsterInsights without any coding knowledge.

To get video analytics, you’ll need to purchase MonsterInsights at the Plus level or above.

Once you have the plugin, go to your MonsterInsights account page and download the plugin.

Upload the plugin on your WordPress website by going to Plugins » Add New » Upload Plugin.

Click the Install Now button and activate the MonsterInsights plugin by clicking the Activate Plugin button.

After activating the plugin, connect it with Google Analytics using the MonsterInsights setup wizard.

Step 2: Install the Media Addon

The next step is to install the Media Addon for MonsterInsights. This addon will allow you to track your video analytics.

To install the addon, go to your WordPress dashboard and navigate to Insights » Addons.

Then, click Install under the Media Addon.

Step 3: Enable Video Tracking

Now that you have MonsterInsights and the Media Addon installed, it’s time to turn on video tracking.

All you have to do is to click Insights » Settings » Publisher.

Scroll down to the Media Tracking box and click the button next to the different video types you want to track.

Step 4: Check Your Video Play Tracking Stats

Congratulations! You’ve successfully set up video tracking on your WordPress site.

Now, you can view your video stats inside your WordPress dashboard. To do that, Go to Insights » Reports » Media.

In the Media report, you can easily check your video views and stats.

Media Report allows you to see total video plays per video, average watch time, average percentage watched, and completion rate.

Your video data will also be sent to Google Analytics as events, giving you access to even more detailed insights into your audience’s video viewing behavior.

FAQ: How to Enable Google Analytics Video Plays?

What Is MonsterInsights and Why Do I Need It to Track Video Plays?

MonsterInsights is a WordPress plugin that allows you to easily set up Google Analytics tracking on your WordPress site. To track video plays, you need to have the MonsterInsights plugin at the Plus level or above, which includes the Media addon for video tracking.

What Kind of Video Data Can I Track with MonsterInsights?

With MonsterInsights, you can track metrics such as total video plays per video, average watch time, average percentage watched, and completion rate. Your video data will also be sent to Google Analytics as events.

Now You Know How to Enable Google Analytics Video Play Tracking

Tracking your video analytics is an important step in understanding your audience’s behavior and preferences.

With MonsterInsights , you can easily set up Google Analytics video tracking on your WordPress website.

This content was originally published here.