How to Build a Personality Quiz in WordPress [Only 4 Steps!]

Wondering how to build a personality quiz in WordPress? This guide will show how to create a personality quiz that attracts visitors and is instantly shareable!

How to Build a Personality Quiz in WordPress

Approximate read time: 6.5 minutes

Have you ever wondered how to build a personality quiz in WordPress?

You see them everywhere on the internet. Myers-Briggs, Caliper, 16Personalities, and many more bring visitors to these websites. And you want a cut of the pie.

So, we’ve created this how-to to show you how to create a personality quiz in WordPress to boost your WordPress site’s traffic today!

But, first, we’ll introduce you to one of the best quiz makers for WordPress: Formidable Forms.

First, why would you use a personality quiz on WordPress?

Quick question, what spreads faster: wildfire or quizzes?

If you chose quizzes, we’ve decided you’re correct (although we don’t have statistics to back that up).

All jokes aside, people love quizzes. They often finish them. And some quizzes have as high as a 92% completion rate! That’s far higher than the industry average of 65%.

Personality quizzes are great for visitors to learn more about themselves

And when users go through a quiz start-to-finish, that means multiple things for you and your website:

  1. Longer dwell times
  2. Higher visitor engagement
  3. Increased lead generation
  4. Builds customer loyalty

Let’s look at these in more detail.

1. Longer dwell times

If a user takes the time to complete your personality quiz, your dwell time will skyrocket.

But, what is dwell time, and why is it important?

Dwell time is the time a user spends reading content on your page. If your content is what they’re looking for, they stay. If it’s not, they bounce. But why is this important?

Google’s primary goal is to give you exactly what you want. And it’s constantly scanning data to find the best choices.

Personality quizzes are flexible and can be used in many industries

And what better way to see if users enjoy content than if they’re “dwelling on it.”

Plus, if you look up Google’s ranking factors, you’ll find a user’s engagement with a page as one of the top factors.

Want to attract visitors and increase Google rankings? Quizzes are knocking at your door.

2. Higher visitor engagement

Increasing engagement rates and doing Calculus are surprisingly similar.

You’ll get a hit sometimes, but it often leaves you scratching your head.

So, using a simple personality quiz to skyrocket your engagement seems like a hack. But it’s not. People love forms, and they’ll stop whatever else they’re doing to take one that interests them.

🤔 Did you know?


You can create interactive quizzes of all types with Formidable? Learn how to make all interactive quizzes today!

And that’s where you come in. Put a quick personality quiz on your website and watch the engagement increase faster than inflation.

Plus, they’re fantastic for social shares.

We’d say it’s too good to be true, but this benefit is good and true.

3. Increase lead generation

If visitors start and complete your quiz, that’s an easy source of leads.

Whether you want to get an email address or recommend a product, the end of your quiz is perfect.

Have you ever filled out a quiz, and right when you get to the end to reveal your answer, it asks for your email? You sigh, then debate how important this answer is to you. Ultimately, you enter your email and are happy to get your quiz results.

You’re not alone. We all experience this moment, and most of us enter our email.

“I’ll just unsubscribe later,” you think to yourself. But you never do.

And that’s a chance for you to promote your business.

4. Easy market research

The entire purpose of personality quizzes is to reveal something about the person taking it.

And depending on your quiz style, you get that data to connect with your website visitors in a way you couldn’t before.

Build an email list to give visitors the information they’re looking for. Recommend a product that can solve a problem they’re having. Regardless of how you use it, it’s an extremely valuable piece of information to have.

And that information helps you improve.

5. Builds visitor loyalty

People are naturally loyal. 

If people feel the results you get from your personality quiz help them, they’ll return. 

And you can continue building a relationship off of those visits.

You can even find out what Disney princess you are!

Loyal visitors/customers don’t only come to your website, either. They support your business, share it with friends and family, and give you valuable feedback.

A quiz is an easy way to start that relationship that hopefully forms into something beautiful.

But how do you build personality quizzes in the first place? For that, you’ll need a WordPress personality quiz plugin 👇.

Why Formidable is the personality quiz WordPress plugin for you

Formidable Forms is the best personality quiz WordPress plugin

Why do you need a personality quiz plugin for WordPress?

If you don’t know how to code, this is your simplest option to get quizzes on your website quickly and easily.

And the best plugin to do that? Formidable Forms.

Why Formidable Forms?

Besides being one of the top form plugins for WordPress, Formidable makes creating your quizzes effortless. Using a drag-and-drop builder, anyone can build a quiz in minutes. Or, you can do it even faster with our quiz templates.

Either method you choose, Formidable handles the heavy lifting for you.

And it doesn’t just handle personality quizzes.

Here are just a few of the quizzes you can create with Formidable:

And so much more.

Other quiz builders (like Quiz and Survey Master, WP Quiz, and Quiz Cat) say they’re the best and most affordable.

But, you get all the quiz features and more for the same price as the others. Endless forms for your website, Formidable Views, convert entries to PDF.

Other quiz makers simply don’t offer these features for the price like Formidable does.

So, let us show you how simple it is so you can understand us better.

How do I make a personality quiz in WordPress with Formidable?

Even better, Formidable’s Outcome Quiz feature makes your personality quizzes simple.

But, you’ll need to grab our Business Plan to use our amazing quiz features. But, don’t worry, you get 14 days to try it out or get your money back. No questions asked.

So, once you get that downloaded and installed, we’ll get started.

It’ll be four easy steps:

  1. Create your quiz form and add questions
  2. Change quiz outcomes
  3. Define the outcome logic
  4. Display your quiz

Let’s get started.

1. Create your quiz form and add questions

In your WordPress dashboard, go to Formidable → Forms → Add New.

Click Add New to start a new form

Here, select Blank Form and give your form a name.

Next, you’ll be taken to the form builder. As we mentioned, you only have to drag and drop. You have many fields to choose from. 

Formidable's simple drag-and-drop builder is easy to use

But, if you’re building a personality quiz, we recommend including the Likert Scale fields.

Use a Likert Scale for personality quizzes on WordPress

You can customize the field label in the settings on the left-hand side to ask any question you want.

If you’d like, you can add conditional logic to your form to show/hide questions based on a user’s previous questions and answers. But it’s not necessary for a personality quiz.

Once you’ve set up your quiz form, click Update. Now, it’s time to add the quiz features.

2. Change quiz outcomes

To make this form a quiz, go to Settings → Actions & Notifications → Quiz Outcome.

Inside the quiz settings, give your quiz an Action Name. No one sees this besides you.

Additionally, you can customize how you want the quiz to work:

  1. Customize the action name
  2. Choose when the action is triggered
  3. Upload an image to show with on the outcome results page
  4. Add results you want to display in the Visual/Text editor
  5. Add additional outcomes
  6. Add the conditions for the outcome to be met

Once you’ve set these up, let’s head to defining your outcome logic.

3. Define outcome logic

Now we need to choose what outcomes are shown to your visitors.

In the Quiz Outcome settings, click the Add Outcome Conditions button.

Choose your outcome logic

You can customize what is shown based on your user’s answers. And, to make this even better, you can weight your answers.

So, if you want one question to be stronger on the outcome than others, it’s easy!

All you have to do is add the same outcome condition multiple times. Pretty simple, right?

Weight your answers with multiple outcomes

Remember, the result with the highest number of submissions will be the result. If there’s a tie, it will show the outcome with the lower ID.

Once you’ve customized your outcomes, let’s display your quiz form so people can start using it!

4. Display your quiz

Okay, let’s get this quiz up on your page or post.

Go to the page you want to show the quiz, and go into the editor settings. Find the place on the page you want to put the quiz, then add a WordPress block. Search “Formidable” and click the Formidable block.

Use the Formidable WordPress block to show your quiz

Next, select your quiz from the dropdown menu, and click Update.

And that’s all! Your personality quiz is live and ready to become a viral quiz 😉.

Get Formidable Forms now!

Wrapping up

Whether creating a simple quiz or complex psychological tests and quizzes in WordPress, Formidable can handle everything you need.

And it’s all types of quizzes. Trivia, multiple choice, personality, it’s all at your fingertips.

So, have you wanted to create a quiz like Thrive Quiz Builder, HD Quiz, or Quiz Pro (only better)? Then look no further.

This post taught you how to make a personality assessment quiz and how Formidable Forms is the best WordPress plugin for the job.

So, don’t hesitate. Go grab Formidable to get your quiz on your WordPress website today!

And, if you’re on social media, follow us on Twitter, Facebook, and YouTube for more quiz content!

Read more about quizzes!

This content was originally published here.