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If there’s a company that’s synonymous with seamless customer experience, it’s Netflix. It has become the defacto entertainment source for many. So much so that 15 percent of the world’s web traffic goes to Netflix. But when your experience is industry-leading, how do you evolve it without disappointing customers? The answer lies in experimentation, built on proven psychological principles. And because Netflix is a subscription service, you can quickly discover what’s working. How Netflix uses psychology to perfect their customer experience

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