What Is Google Analytics?
Google Analytics is a free analytics tool designed to track website performance and traffic. Many online marketers and SEO professionals use it to optimize websites and applications.
There are 2 Google Analytics properties:
Why Is Google Analytics Important?
Google Analytics is currently one of the most comprehensive tools available for tracking web data and traffic. You can use Google Analytics to:
Recommended reading: The Beginner’s Definitive Guide to Google Analytics
How to Install Google Analytics on WordPress with Plugins
How to Access Your GA4 Property Dashboard
How to Install Google Analytics via Google Tag Manager
What Is Google Tag Manager?
Google offers the Google Tag Manager to help website owners keep track of their tracking codes for a website. You can use Tag Manager to deploy your Universal Analytics property.
To install Google Analytics on your WordPress site via the Tag Manager:
If you require additional settings, like custom fields, custom metrics, or content groups, click More Settings to configure the relevant fields.
Note: Cookie Domain: If you have no other Google Analytics tags deployed on your site via analytics.js or from Tag Manager, you should leave this value set to “auto.” If you have other Google Analytics tags set up on your site or in Tag Manager, confirm that the Cookie Domain value is consistent.
Integrating Semrush with Google Analytics
The Semrush tool can read and display certain data from Google Analytics in an easy-to-follow SEO dashboard. However, you benefit most from combining Semrush and Google Analytics data for a comprehensive look at your website’s performance in various Semrush tools.
Though the tools track similar metrics, their noted differences mean you have more opportunities to monitor traffic, competitor campaigns, do target research and so much more when they’re combined.
Work with the data from each tool to make informed decisions about your website, SEO, and marketing campaigns.
Semrush & Google Analytics Integrations
Google Analytics & Position Tracking Tool
Position tracking with Semrush allows you to import keywords directly from Google Analytics into a position tracking campaign.
On Page SEO Checker (GA & GSC)
The On-Page SEO Checker tool helps you optimize landing pages to rank higher for your target keywords. When connected to GA, the tool allows you to integrate user behavioral data with ways to optimize pages for a better user experience.
Backlink Audit (GA & GSC)
The Backlink Audit tool allows you to review your backlink profile and determine whether you have any toxic backlinks to remove or disavow. When connected to GA, you can conduct a traffic analysis of your backlinks.
Organic Traffic Insights (GA & GSC)
Organic Traffic Insights can integrate your GA account to help identify your “not provided” keywords and post-click data in Semrush.
My Reports (GA & GSC)
My Reports allows you to create custom PDFs combining data from multiple tools and data ranges, including GA.
Site Audit (GA)
A site audit tells you all the technical issues with your website. Connect it to GA to add page views to the results of your site audit and run checks for two additional issues:
Content Analyzer (GA & GSC)
The Content Analyzer discovers content opportunities on your website for SEO and PPC purposes. When it is connected to Google Analytics, you will be able to include data on the number of sessions, page views, and bounce rate associated with each page.
Pairing Content Audit (part of the Content Analyzer tool) with both your Google Analytics and Search Console accounts will ensure that you are getting the most complete and up-to-date data for your pages.
SEO Dashboard (GA & GSC)
The SEO Dashboard gives you a high-level view of your site’s search performance, and linking GA integrates data from your GA account to Semrush to create reports.
Brand Monitoring (GA)
The Brand Monitoring tool helps you track all online mentions of any target keyword or phrase. The tool is perfect for PR professionals and brand managers that want to keep track of how and when their brand is mentioned. Connecting GA allows you to track the referral traffic your brand/website receives through brand mentions that include a backlink to your site.
Marketing Calendar (GA)
The Marketing Calendar allows you to plan and align all of your website and brand marketing campaigns and activities into one place. Connecting to GA allows you to track how your campaigns perform in the Performance tab of this tool.
Track Your Ranking with Ease
Google Analytics is a powerful tool that can give you some powerful insights into your website and its traffic. When you combine this powerful resource with your WordPress website, you can earn a mountain of valuable data you can use to align and adjust your marketing campaigns.
This content was originally published here.