8 Lessons in Using Linkedin for Marketing


Beyond just scale, the effectiveness for sales cannot be understated. According to Inside View, a SaaS company that gathers 40,000 sources of business information, says LinkedIn generates more leads for B2B companies than Facebook, Twitter, or blogging individually. As a work-centric social media, that is hardly surprising. What is surprising is that from LinkedIn’s research, 51 per cent of companies have acquired B2C customers through LinkedIn. In 2020, marketers should embrace LinkedIn into their toolbox and here are some tips to do so. Source: Content Marketing Institute and MarketingProfs  Lesson #1. 8 Lessons in Using Linkedin for Marketing

thumbnail courtesy of entrepreneur.com