Email marketing connects you with your audience on a personal level. But it can be quite overwhelming. Between creating campaigns, segmenting your audience, writing top-notch emails, and analyzing results, it’s a lot to manage on your own.
That’s when email marketing automation tools come in handy. They help you simplify difficult tasks and set up automated workflows based on subscriber behaviors.
For instance, you can create a welcome email series to be sent when someone signs up for your newsletter. Or send cart abandonment emails if someone leaves your store without completing checkout.
In this post, I’ll walk through the top six automation tools for WordPress. Whether you’re an email marketing novice or a veteran, these options have something to offer.
Email Marketing Automation
Setting up email campaigns manually is time-consuming. Let me give you an example…
Say you want to send an email when someone’s subscription is about to expire. You could track all your expiration dates and send reminders manually, but that takes a ton of effort.
With email marketing automation, you simply set up a trigger to send a “Your subscription is ending soon” email automatically 30 days before each renewal date.
This is just one small way automation saves you time.
Here are some other things it can do:
The power of marketing automation is it works 24/7 to strengthen relationships with your contacts.
You can focus on high-level strategy while the tools handle repetitive tasks. This ultimately allows you to be more thoughtful and strategic with your messaging.
And if you’re just starting out, here’s a quick guide on how to capture emails and build your email list for success.
If you’re sold on the idea of automating your email marketing efforts, let’s check out the tools that can help.
Top 6 Email Marketing Automation Tools for WordPress
You wouldn’t want to spend hours making and perfecting your email marketing automations. You need tools that take the technicalities out of automating and make things as easy as possible for you.
Here are the six tools that will help you do just that.
SureTriggers is an automation solution built for WordPress sites to simplify integrating plugins and services. It allows you to automate tedious tasks that would otherwise eat up time.
Although new to the WordPress automation space, SureTriggers has quickly gained attention for its user-friendly features.
The tool connects with many plugins and apps, with no restrictions on integrations in its free version.
Key Features of SureTriggers
All SureTriggers plans are free so you can test drive features at no cost. But paid licenses are expected in the future.
The free plan supports 5 workflows and 1,000 actions monthly. While currently free, even their expected launch prices for their paid plans are expected to be more cost effective than alternatives.
Zapier is a popular automation platform that connects thousands of SaaS platforms together. If the majority of your marketing happens outside of WordPress tools, you should try Zapier.
These automations are called “Zaps,”. You can use Zaps to set up triggers and actions between different apps to streamline workflows and boost productivity.
Key Features of Zapier
CartFlows helps you create high-converting sales funnels, upsells, downsells, and optimized checkout experiences to maximize revenue.
Intuitive drag and drop interface makes it easy to build everything from simple lead gen funnels to advanced sales workflows. The best part? Once you set up the funnels, they work completely automatically.
Key Features of CartFlows
CartFlows offers both annual and lifetime pricing options for Pro and Elite plans:
HubSpot is popular for its marketing automation software that helps streamline campaigns. The goal is to save businesses time on repetitive stuff like scoring leads, following up, and more.
HubSpot connects its automation to CRM data so campaigns are tailored to what specific audiences want and need. Plus they offer a Hubspot plugin for easy integration with WordPress. If you’re considering using this tool, you may want to read the Hubspot CRM review to see if its the right fit for your business.
Key Features of HubSpot
5. Convert Pro
Convert Pro is a super handy lead generation tool made just for WordPress sites. It’s designed to turn your website visitors into leads so you can connect with your audience better.
The best parts about Convert Pro are how easy it is to use and how nicely it works with other marketing platforms.
Key Features of Convert Pro
Convert Pro Pricing
6. Active Campaign
ActiveCampaign is a comprehensive marketing automation platform designed to help businesses connect with their audience effectively.
It offers a range of features, from email marketing to CRM integration, to make campaigns and customer relationships better.
Key Features of Active Campaign
Active Campaign Pricing
Upgrade Your Email Marketing Game with Automation
And there you have it! We’ve explored the best of email marketing automation tools available for WordPress in 2023.
Talking about the best, tools like SureTriggers, CartFlows, HubSpot, and the others on this list let you set up fully no-code automations that trigger based on subscriber behavior.
Remember that example about sending an email when someone’s subscription is about to expire? With the email marketing automation tools above, things like that become super easy.
Don’t just manage your emails – master email marketing automation for the most efficient email outreach!
This content was originally published here.