5 Top Email Capture Tools for WordPress

Are you searching for the best email capture tools to grow your mailing list?

Email capture tools allow you to turn site visitors into leads that you can easily target for marketing later on.

There are a lot of good email capture tools on the market but in this post, we’ll compare the best ones.

Why Is Email Capture Important?

Email capture is the most widely-used lead collection strategy worldwide because it is extremely easy to do and is highly effective. Despite the increasing focus on social media and PPC marketing, email still promises an incredible 4400% ROI (higher than any other marketing channel).

That’s one of the top reasons why all businesses should consider incorporating email marketing as a part of their overall marketing strategy.

In addition, email capture enables you to:

  • Personalize messaging based on user persona: Email is one of the most personalized forms of marketing since your messages land directly into your customer’s inbox. This means that you can directly address the particular pain points and needs of each customer based on their journey through your site.
  • Conduct surveys and acquire feedback: Email makes it really easy to conduct surveys and reach out to your customers for feedback and suggestions. With an email list, you have a clear lens to identify who your target market really is.
  • Guarantee audience relevance: Unlike social media platforms where your posts and ads can get buried under thousands of other posts, email guarantees targeted delivery to your subscribers. Your chances of reaching the right audience are much higher on email than on social media.

For these reasons, email capture should be a crucial component of the overall marketing strategy for your WordPress site.

Best Email Capture Tools & Plugins for WordPress

Click on the links below to jump directly to our quick review of one of the email capture plugins on our list:

Let’s dive into it.

1. OptinMonster

OptinMonster is the best email capture and conversion optimization tool for WordPress. It is the most comprehensive conversion optimization toolkit that comes with powerful features to enhance your lead capturing potential.

OptinMonster has tons of templates for lead forms. These allow you to capture leads via floating bars, sidebar forms, lightbox popups, full-screen overlays, and other types of lead generation forms.

In addition, OptinMonster has a great targeting feature that you can use to segment your leads for improved targeting. Whether you have a new visitor or a returning customer, you can personalize your forms, offers, and messages to get more email subscribers.

OptinMonster gives you many different campaign options. For instance, you can launch gamified forms to increase user engagement and incentivize visitors to provide their email addresses with surprise offers.

What’s more, OptinMonster lets you perform A/B tests so you can choose campaign variations that produce the best results. Meanwhile, it also allows you to eliminate ideas with lower conversion potential.

OptinMonster’s analytics reports also provide useful insights to see which campaigns and pages have the best conversion rates when it comes to capturing email addresses of your users.


  •  Very easy to use for all types of people (from beginner to advanced)
  • Comes with pre-built templates that maximize your conversion potential for different types of campaigns
  • Provides excellent customization options in terms of layout, font, and placement of your email capture forms
  • Has Exit Intent technology to personalize messaging and offers based on user behavior
  • Advanced segmentation capabilities enable high-level targeting for different types of users
  • Powerful analytics tool to measure the performance of lead collection campaigns and optimize for better results

Pricing: Starts at $9/month.

2. WPForms

WPForms is one of the most popular contact form plugins for WordPress. Over time, it has become extremely powerful with tons of extra features and addons that allow you to quickly build your email list.

WPForms has over 300 ready-made templates to build almost any kind of form imaginable. Some of these include:

  • Email signup
  • Online event registration
  • Product feedback
  • … and hundreds more

One of the most powerful features of WPForms is conditional logic. With this feature, you can use a single form with different fields that change depending on the options selected by each user.  Your chances of capturing emails are much higher if your form contains fields most relevant to each user, and conditional logic ensures exactly that.

Besides, WPForms supports tons of third-party email marketing services and payment gateways including MailChimp, Drip, Stripe, and PayPal.

And the best thing about WPForms is that it is the most user-friendly contact form building tool and takes minimal time to create visually appealing forms.


  • Easy drag and drop form builder that doesn’t require code to build great forms
  • Excellent form entry management and instant notification system helps you keep track of all entries
  • Hundreds of pre-built and highly customizable form templates
  • Mobile-friendly forms ensure an excellent user experience across all devices

Pricing: WPForms has a free version (Lite) with limited features, while Basic plan starts at $39.5/year.

3. Thrive Leads

Thrive Leads is a powerful email capture plugin that’s designed to help you grow your email list quickly. It specializes in optin forms of all types including sticky ribbons, lightbox popups, screen filler, slide-in forms, and more.

It gives you a lot of control over how you want to display your forms. For example, you can use things like time spent on page, Exit Intent, and other behaviors to trigger your email capture forms.

Thrive Leads also has a good A/B testing tool that allows you to test different campaigns and pick the one with the best email capture potential.

Thrive Leads is a very effective tool for collecting emails and growing your list of subscribers, but it’s not as user-friendly as OptinMonster and WPForms.


  • Great-looking form templates to attract visitors and collect emails
  • Different trigger rules let you control when where your forms should be displayed
  • Detailed performance reports and A/B testing results help you optimize your forms in the best way possible.

Pricing: Starting from $19/month.

4. LiveChat

LiveChat is a highly popular chat software that companies use to chat with their customers. With this tool, you can add a live chat feature to your website to allow visitors to talk to you.

LiveChat helps you collect emails because you can require your customers to enter their email addresses before starting a chat. This is a simple yet powerful way of building your email list for future communications, promotions, and newsletters.

Moreover, LiveChat can integrate with major email marketing services like Contact Contact, GetResponse, and more.

Pricing: Basic plan starts at $16/mo.

5. Bloom

Bloom is an email collection plugin offered by Elegant Themes. It’s stacked with decent features that allow you to create different types of optin forms to capture email addresses. You can use fly-ins, in-line forms, popups, widgets, and more with Bloom.

However, the major downside of Bloom is that it doesn’t have a visual form builder, so it’s not the most beginner-friendly option if you’re looking for an email capture plugin.

Despite the lack of a visual builder, Bloom gives you outstanding flexibility in terms of customization options, so you can design your forms just the way you like.

Pricing: Bloom is bundled with various Elegant Themes plugins starting at $89/year.

Which Email Capture Tool Should You Get?

If you’re looking for a comprehensive yet easy-to-use email capture tool, then OptinMonster is the best option available. It’s the complete conversion optimization tool, so you won’t need anything else to grow your email list if you get just this one plugin.

However, if you’re primarily looking for a tool which specializes in email collection from different kinds of contact forms, then WPForms is your best bet. With over 300 templates to choose from and various useful addons, WPForms makes your email capture forms stand out and produce the results you want.

The other options on this list are also very capable email collection tools, but OptinMonster and WPForms provide the best value, usability, and functionality of all.

And there you have it! You now know which email capture tools you should be using to take your email list to the next level.

Next, Submit Your Site to Google News

If you have a website that produces newsworthy content, you can maximize your discoverability by submitting your site to Google News. See our tutorial on how to submit your WordPress site to Google News to draw more traffic than ever before.

Ready to build your form? Get started today with the easiest WordPress form builder plugin. WPForms Pro includes lots of free templates and offers a 14-day money-back guarantee.

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