As a contractor, your online presence is crucial to attracting the right customers to your company. One of the most essential parts of your online presence is your contracting website.
Today, some will tell you that you need to be focusing only on social media. While social media does play an important role in online marketing, remember that your website is one of the most fundamental keys to your online presence. It’s the home base for your company. You store your information there, and you can use it as a platform to showcase your work. It is an asset of your business that you own and easily control.
Your website is your online reputation. If it’s out of date, people who visit your website may assume your business is out of date as well. If your website doesn’t look current, then you are not positioning yourself well in today’s economy.