33 Best AI Tools to Boost Productivity in 2023 (Free & Paid)

As businesses and individual professionals strive for greater agility and efficiency, the role of artificial intelligence (AI) is becoming increasingly important. AI tools are increasingly adopted for productivity and simplifying business operations. From AI-powered content writing and sentiment analysis to image/video generation and predictive analytics, AI is changing how we work. This article explores the best AI tools available to help you optimize productivity on multiple fronts.

Surfer SEO is an AI-driven search engine optimization tool that helps users analyze and optimize their content for better search rankings and increased organic traffic. Use it to start your content creation process by researching SERPs and creating content briefs with complete outlines. Once the content is created, Surfer compares it against the top articles in the SERPs using natural language processing (NPL) and gives you suggestions on how to beat the competition.

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Surfer SEO is ideal for digital marketers, content creators, and website owners aiming to optimize their content, boost search engine rankings, and outperform competitors in search results.

Pricing: Premium plans start at $59 / mo

Jasper is an all-purpose AI tool designed to help users with various tasks, such as content generation and AI image generation. It’s our top choice because it has refined what it means to be an AI writer more than other tools. It doesn’t use a simple GPT 3 API to create content but mixes its own LLM and trained marketing and sales data. It’s got wide usage and plenty of funding to keep innovating for years to come. And with its May 2023 launch of unlimited words for every plan, it is now one of the best-valued tools on the list.

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Jasper is perfect for writers, marketers, and businesses seeking to improve writing quality and streamline content creation workflows for better productivity.

Pricing: Premium plans start at $39 / mo

Tool Type – AI Video Editor

Descript is an AI-powered text-based video editor that simplifies the process of editing videos by allowing users to edit text instead of manually cutting and splicing video clips. Upload a video, and Descript transcribes it for you immediately. Editors can change the wording and remove filler words based on that transcribed text. Doing so edits your original video or audio. If that’s not magic, then it’s the next best thing.

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Descript benefits content creators, video editors, and businesses that require high-quality videos and podcasts with easy-to-use editing features and transcription services.

Pricing: Free plan with paid plans starting at $15 / mo

ChatGPT is the revolutionary AI Chat assistant that powers many other tools on this list. It is designed to help users with text-based tasks in an easy-to-use chat dialogue application. Ask it a question to perform a text-based task, and it’ll do it using its extensively trained LLM. It even writes code and edits blogs.

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ChatGPT excels in enhancing productivity, streamlining communication, and providing instant support for various tasks, making it suitable for individuals and businesses alike. Explore ChatGPT alternatives for more options.

Pricing: Free to use with Plus starting at $20 / mo

Pictory AI is an AI-powered video generator that creates visually stunning branded videos from long-form, written content. Give it a URL with your published content, and it can pull it in into its AI models. From there, it can choose the best content, create voiceovers and assign rich media to make a video worth publishing.

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Pictory AI is perfect for designers, content creators, and businesses looking for an automated solution to convert long-form text and videos into engaging video content, enhancing visual storytelling.

Pricing: Paid plans start at $23 / mo

Tool Type – All-Purpose AI

WriteSonic is an all-purpose AI content creation tool that offers a suite of products, including AI writing assistance, AI-generated art, and ChatGPT-styled chat assistant. It’s most similar to Jasper on this list and has unique features that set it apart. WriteSonic is a go-to tool for content creators who want to use AI in multiple different ways.

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WriteSonic is the go-to tool for AI enthusiasts needing a versatile solution to generate a wide variety of AI outputs, opening doors to endless creative possibilities. It’s backed by Y Combinator and poised to keep innovating.

Pricing: Generous free plan with paid plans starting at $19 / mo

Midjourney is an AI text-to-image generator that allows users to create unique and captivating visuals for various purposes, including social media, websites, and marketing materials. Users can start with Midjourney on their discord server by creating an account.

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Midjourney is the ultimate choice for those seeking to create stunning AI-generated images that leave a lasting impression on viewers. See how we used ChatGPT and Midjourney to create a Divi landing page.

Pricing: Plans start at $10 / mo

Scalenut is an AI writer that focuses on a total content creation workflow from start to finish. It plans content, creates outlines, generates content, and helps you optimize it in a full flow that is easy to work with. Scalenut is perfect for quick content creation and is the tool to use if you’re a solo writer or manage a team of writers. Truly a 10x AI writer for SEO content.

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Scalenut caters to content creators and SEO specialists who need to generate unique, engaging, and optimized written content at scale, improving content marketing efforts.

Pricing: Paid plans start at $39 / mo

Alli AI is an AI-powered SEO tool that helps optimize websites, improve search rankings, and increase organic traffic by providing actionable insights and recommendations. With a simple embed script (or WordPress plugin), Alli can start tweaking your entire website from its easy-to-use dashboard. It offers suggestions and rapidly (and dynamically) applies changes across your website.

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Alli AI is an excellent choice for agencies managing multiple websites aiming to improve search rankings and drive new organic traffic, thanks to its AI-powered SEO optimization.

Pricing: $249 / mo

Tool Type – AI Grammar

Grammarly is an AI-powered grammar and writing assistant that helps users improve their writing by identifying and correcting grammar, spelling, punctuation, and style errors. Content is the cornerstone of marketing, business communication, and everything in between. Grammarly makes it error-free and ready for the eyes of your most important audiences.

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Grammarly suits students, professionals, and writers who want to enhance their writing skills and produce error-free content. If you don’t use it, we recommend trying the free version. Even the free version offers valuable features for all users.

Pricing: Free plan that everyone should get and paid plans starting at $12 / mo

Lovo AI is an AI-powered text-to-speech generator that allows users to convert written text into natural-sounding audio in various voices and languages. Simply load up written content, and Lovo transforms that into AI-generated audio using TTS technology.

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Lovo AI is ideal for content creators, educators, and businesses requiring high-quality audio content for applications like audiobooks, podcasts, and e-learning materials, simplifying audio production.

Pricing: Free plan available with paid plans starting at $25 / mo

Tool Type – AI SEO

Rank Math is an AI-powered SEO plugin for WordPress that helps users optimize their content, insert schema markup, and drive more organic website traffic. Many website owners trust Rank Math to provide detailed and accurate feedback concerning website content and technical SEO. Rank Math works like a charm and pulls in AI tools to create content that ranks.

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Rank Math is a favorite among website owners, bloggers, and content creators using WordPress to optimize their content for better search rankings and increased organic traffic. It’s one of our favorites. Check out our Rank Math review.

Pricing: $4.92 / mo

Tool Type – AI SEO

Pro Rank Tracker is an AI-driven search engine optimization tool that helps businesses improve their online visibility by tracking keyword rankings and providing insightful reports. Connect it with your Google Search Console (GSC) account, and it starts pulling in all the data points. Best of all, it tracks and displays ranking history so you can tell how your websites are performing over time.

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Pro Rank Tracker appeals to businesses, digital marketers, and SEO professionals looking to monitor website performance, optimize content, and stay ahead of competitors in the ever-changing digital landscape.

Pricing: Free plan available with paid plans starting at $13.50 / mo

Tool Type – AI Paraphraser

Quillbot is an AI-powered paraphrasing and rewriting tool that helps users rephrase and restructure their text while maintaining its original meaning, making it ideal for creating unique, plagiarism-free content. It’s a fantastic rewriter tool if used ethically.

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Quillbot is perfect for content creators who need to rephrase text, create unique content, and avoid plagiarism issues, ensuring content quality and originality.

Pricing: Free plan with premium plans starting at $19.95 / mo

Tool Type – AI and Plagiarism Detector

Originality.ai is an AI-powered plagiarism detection tool that helps users ensure their content is original and free from plagiarism by scanning and comparing it to billions of web pages and academic databases. Its only job is to compare your content against a large database of already published content. It can even tell you if the provided text is likely created using generative AI.

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Originality.ai is perfect for students, educators, editors, and content creators seeking an AI-powered solution to ensure their work is original, plagiarism-free, and maintains a high standard of integrity.

Pricing: $0.01 per credit, where one credit scans 100 words

Support Board is an AI-driven customer support tool that helps businesses automate and streamline their customer support processes, providing quick and accurate responses to customer inquiries. It connects to OpenAI’s GPT API and Google’s Dialogflow for advanced chatbot development—a powerful AI chatbot builder with lifetime deal (LTD) pricing available.

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Board Support is designed for businesses aiming to develop an AI chatbot that improves customer support efficiency, reduces response times, and elevates customer satisfaction.

Pricing: Multiple ways of purchasing, including cloud-based, for $5 / mo. Or choose between PHP or WordPress versions at $59 one-time—numerous add-ons for additional one-time charges.

GitHub Copilot is an AI-powered coding assistant that helps developers write code faster and more efficiently by suggesting relevant code snippets and completing lines of code based on the user’s input. Let it auto-complete routine lines and even offer up suggestions. Works with every programing language imaginable.

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GitHub Copilot caters to developers, programmers, and software engineers who want to revolutionize their coding processes, reduce time spent on repetitive tasks, and accelerate project completion.

Pricing: CoPilot can be added to Github’s free plan for an add-on price of $10 / mo

Play.ht is another AI-powered text-to-speech platform that enables users to convert their written content into realistic and natural-sounding audio, perfect for podcasts, audiobooks, and more. It offers a reliable voice generator with additional editing tools to make it sound more human.

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Play.ht appeals to podcasters and audio-focused creators who want to transform text-based content into captivating audio formats, expanding their audience reach and accessibility.

Pricing: Great Free offering with paid plans starting at $39 / mo

Freshworks Freddy AI is an AI-powered and CRM-driven marketing automation platform connected to the Freshworks platform. It helps sales teams understand customer relationships and automates repetitive tasks to improve customer engagement. If you already use Freshworks, then Freddy is a natural AI tool to grow into.

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Freshworks Freddy AI is tailored for businesses wanting to enhance customer relationship management, drive customer engagement, and foster long-lasting relationships.

Pricing: Freshworks Sales CRM starts at $18 / mo per user

Tool Type – AI Marketing Automation

Ocoya is an AI-powered social media platform that helps businesses automate their social posting. More than that, Ocoya has thousands of social media templates paired with a trained AI writer to help you create standout graphics for social.

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Ocoya is a dream come true for businesses and eCommerce ventures seeking effortless social media content creation and scheduling to boost their online presence.

Pricing: Starting at $19 / mo and up

Tool Type – AI eCommerce

Retention Science is an AI-driven customer retention platform that helps businesses analyze customer behavior, personalize marketing campaigns, and improve customer loyalty. It connects directly to a store’s data layer to power individualized email marketing campaigns, broad segmentation, and analytics / reporting using advanced AI and Machine Learning (ML).

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Retention Science is designed for large eCommerce brands aiming to improve customer retention rates, foster customer loyalty, and drive growth through data-driven insights and personalized marketing efforts.

Pricing: Custom pricing only via a sales representative

Tool Type – AI Ad Management

Pencil is an AI-driven platform that generates creative ad designs, copy, and ideas to help businesses create high-performing digital advertising campaigns. This platform does this one thing really well. If other AI social content creators haven’t done it for you, Pencil might just.

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Pencil is ideal for in-house marketing teams and agencies looking to create captivating digital ads using AI at every stage, delivering highly effective campaigns.

Pricing: Plans start at $119 / mo for this advanced ad platform

Tool Type – AI Video Generator

Synthesia is an AI-powered video avatar generator that allows users to create professional-quality videos in minutes. It generates virtual avatars based on a text script (doing both Text to Speech and Text to Video generation). This means that from single text prompts, Synthesia creates audio voices from it and a matching video with an avatar that is speaking it. That’s double the power rolled up into one AI tool.

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Synthesia caters to larger businesses and marketing teams seeking professional-grade avatar videos for presentations, help documentation, and more, enhancing communication and engagement.

Pricing: Starting price for individuals is $30 / mo with custom enterprise pricing

Tool Type – AI Image Generator

Looka is an AI-powered logo maker and brand guide builder. It can help create brand colors, logos, and other marketing collateral using the power and efficiency of AI. If creating an entire brand seems daunting, give Looka a try.

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Looka is a lifesaver for small businesses and entrepreneurs who want to create eye-catching logos and brands without advanced design skills, empowering them to focus on building their businesses.

Pricing: Purchase logos for as little as $20 (.png only) or build ongoing brand assets for $96 / yr

Tool Type – AI Chat Assistant

AskYourPDF answers, “Can I have a personal ChatGPT that pulls information from select data sources”? It’s an AI-driven text analyzer that helps users extract helpful information from PDF files by analyzing the content and making it easier to understand and work with. Whether wading through a large quarterly financial report or trying to get key information from a 29-page academic article quickly, AskYourPDF can make mining info as simple as talking to your document.

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AskYourPDF is perfect for professionals, students, and researchers who need to quickly and efficiently extract and analyze information from PDF files by simply asking questions.

Pricing: At the time of publishing, this is an entirely free AI chatbot

Magic Studio is an AI-powered design tool that enables users to create stunning visuals, including social media posts, product images, and other graphics, in just a few clicks.

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Magic Studio makes it easy for creators to design visually appealing graphics without advanced design skills or expensive software, unleashing their creative potential.

Pricing: Free image creation with paid plans starting at $19.99 / mo

Tool Type – AI Resume Builder

Resume.io is an AI-powered resume builder that helps users create professional and polished resumes tailored to specific job openings. It takes care of resume templates and helps with professional wording to help you secure the bag.

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Resume.io is designed for individuals seeking standout resumes for job applications, offering an easy-to-use interface that helps them shine.

Pricing: Limited free plan with paid plans starting at $24.95 / mo

Tool Type – AI Marketing Automation

Adzooma is an AI-driven marketing and advertising platform that simplifies and optimizes digital marketing campaigns across multiple channels. It touches almost every aspect of marketing and can help improve efficiency for individuals or teams. Connect your Search and Social ad platforms, watch Adzooma pull in data, and help you launch new campaigns. Plus, it helps you maximize your ad initiatives by suggesting changes for increased ROAS.

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Adzooma is the top choice for digital marketers, small business owners, and agencies who need AI-powered insights and dashboards to make informed decisions across marketing initiatives.

Pricing: Free plan for ad management with paid plans starting at $99 / mo

Tool Type – AI Voiceover Videos

Fliki is an AI-powered voice generation platform that turns written text into high-quality audio content. It also can pull images and b-roll videos from blogs and other sources and use them to create simple voiceover videos. Built by the same team behind the popular Rytr AI writing software.

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Fliki is a game-changer for content creators, marketers, and businesses looking to create engaging videos based on written text and static media, amplifying their storytelling capabilities.

Pricing: Free plan with paid plans starting at $8 / mo

Tool Type – AI Vector Generator

Illustroke is a powerful AI-powered tool that helps designers easily create stunning and unique illustrations. While other tools make standard .jpg images, this tool produces editable vectors you can rework and resize once downloaded.

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Illustroke is tailored for web designers, illustrators, and creative professionals seeking to create striking illustrative designs with the help of AI, streamlining the design process.

Pricing: Starts at $6 for 50 tokens. No subscription fee. Pay as you use.

Tool Type – AI Meeting Scribe

Otter AI is an advanced transcription service that uses artificial intelligence to provide accurate transcriptions of live meetings. It helps teams save time by taking notes, time stamping key moments, and pulling in presentation slides. Everything is searchable across your entire team, so meetings are never wasted.

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Otter.ai benefits journalists, podcasters, and working professionals who require accurate meeting transcriptions, saving them time and allowing them to be more present during discussions.

Pricing: Free plan available with paid plans starting at $16.99 / mo

CodeWP is an AI-powered WordPress code generator that helps developers of all skill levels create and extend WordPress websites faster than ever. With CodeWP.ai, you can generate code for various tasks, use pre-made and vetted code snippets, and write secure and efficient code that is up to WordPress standards.

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WordPress design agencies, freelancers, and advanced owners of even single websites can benefit from rapid code generation for CodeWP. It creates simple code snippets that extend the customizability of your WordPress install. Plus, it saves everything for future use on other sites that you might have. This is especially great for agencies that are creating a lot of websites that might share some functionality.

Pricing: Free plan available with paid plans starting at $12/mo

10Web AI WordPress Builder is a powerful AI-powered platform that helps you create high-quality WordPress websites quickly and easily. With its drag-and-drop editor, you can customize your website to your exact specifications without any coding knowledge required.

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10Web AI WordPress Builder is a great option for business owners and agencies that need to create professional websites quickly and easily. With its AI-powered features, 10Web can help you create a visually appealing and informative website. Additionally, the WordPress platform allows you to customize your website further to meet your specific needs.

Pricing: $20/mo, including AI, hosting, and security tools

Which are the most useful AI tools?

The most useful AI tools depend on the type of work that you do. The best all-purpose AI tools are Jasper, ChatGPT, and WriteSonic.
The most useful SEO AI tools are Surfer SEO and Scalenut. For social media marketers, the best SMM AI tools are Ocoya, and Pencil.

What is the best AI right now?

Which is best free AI tool?

How to use AI to increase productivity?

Can AI increase efficiency?

What are the Best AI Tools for Productivity?

It’s impossible to say what the best AI tools are since they are all over the map regarding functionality. However, we can narrow it down based on a few major categories. But first, glance over the table to compare our top AI products by their pricing and free plan offerings.

Our Top Picks

If you do a lot of content writing, you can’t go wrong with either Jasper or WriteSonic. Both platforms also include the ability to create AI art and images. With features packed into both, you can’t go wrong.

For people doing SEO for one site or many client websites, we strongly recommend you look into Surfer SEO, Scalenut, and Alli AI.

Lastly, for the video creators, consider Descript and Synthesia to edit videos via text editor and create AI avatar videos, respectively.

Many AI tools are out there, and more are launching daily. Which ones are you using and loving?

Featured Image by Jackie Niam / shutterstock.com