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As millennials grow older, a younger generation is now emerging into the workforce. Generation Z, or Gen Z, is anyone born from the mid-90s to the early 2000s, and they’re the next age group to affect purchasing processes. They make up approximately 25.9% of the U.S. population and boast $44 billion in purchasing power. If you don’t have a social media marketing strategy that caters to their needs, you’re missing out on maximizing revenue and growing your customer base. It’s essential to understand Gen Z as a whole to gauge what type of buyers they are. They grew up with technology, and as such, it’s a powerful tool they use in all areas of their lives, especially shopping. 3 Ways to Connect With Gen Z on Social Media


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