15 Tips to Generate Great How-to Content


 iTunes The presence— or absence—of tips within a target market’s search engine results pages provide phenomenal opportunities for link strategists and other content marketers. They tell you a great deal about a given vertical—its publishers and audiences and their pains. As you hone your tip-research skills, here are four things to look for: 1. The presence of tips in your vertical demonstrates that there’s task-based information demand. Even if your content isn’t tip-based, the presence of tips indicates that your market needs information on how to execute relevant tasks. Gathering and organizing tips will help you understand the range of information demand, as well as the various tasks that are problematic for your audience. 15 Tips to Generate Great How-to Content

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