14 Best WordPress Newsletter Email Optin Plugins | Elegant Themes Blog

In your quest to gain subscribers and increase leads, it’s important to use the right tools and strategies. Among the most effective techniques is email marketing. However, to maximize your success and build a robust list, it helps if you add an opt-in form to your site using a WordPress newsletter plugin.

In this post, we’ll introduce 14 of the best WordPress newsletter plugins you can use for email opt-ins. We’ve considered features and functionality, updates and support, and pricing.

Let’s jump right in!

1. Bloom

First up, if you’re an Elegant Themes user we highly recommend using our email opt-in plugin Bloom. This extension is included with your membership. It’s also a powerful list-building tool that lets you create a variety of opt-in forms. That includes popups, slide-ins, in-line forms, and content lockers.

With our plugin, you can also choose from over 100 beautifully designed pre-made templates:

You can easily edit and customize the content and colors to your liking. In addition to page-level targeting, Bloom also includes triggers and targeting rules.

Key Features:

Bloom is for you if…

… you’re an Elegant Themes member looking for a powerful WordPress newsletter plugin. It provides a simple, straightforward way of creating sign-up forms. Additionally, Bloom is also an excellent choice if you’re looking for advanced targeting options.

Price: Free with an Elegant Themes membership, starting at $89 per year | More Information

2. Ninja Popups

Ninja Popups is a premium WordPress newsletter plugin that can help you create stunning popups for your site. This widely-used and highly-rated tool is also incredibly versatile and feature-rich.

In addition to an extensive template library, it also includes a visual drag-and-drop builder that makes building your newsletter opt-in forms as easy as possible:

There are also plenty of ways to enhance the forms to help them stand out on your site. For instance, you can choose from over 74 animation effects.

Key Features:

Ninja Popups is for you if…

… you’re looking for a premium yet affordable WordPress newsletter plugin, and also want a variety of design options and pre-built themes.

3. OptinMonster

OptinMonster is one of the most well-known WordPress opt-in plugins. It’s a freemium tool that provides a broad range of features for promoting your email newsletter, and also for building your subscriber list.

It’s easy to use for builders of all experience levels, and also includes a library of pre-built templates:

The OptinMonster template library.
This enables you to create email newsletter forms on the fly seamlessly. In addition, you can use it to create lightbox popups, notification bars, and more.

Key Features:

OptinMonster is for you if…

… you want an easy-to-use tool. Thanks to the visual drag-and-drop builder, you can create beautiful popups within minutes.

Price: Free, with premium plans starting at $9 per month | More Information

4. PopUp Domination

PopUp Domination is a Software-as-a-Service (SaaS) tool that can help you drive conversions and increase subscribers. You can use it to create a wide variety of popups, including email opt-in forms.

This plugin features a template library that lets you easily select pre-made, high-converting popup designs. They also work across multiple website builders, and integrate with all major email providers.

Key Features:

PopUp Domination is for you if…

… you’re looking for a robust and premium WordPress popup plugin. However, it is a bit pricier than some of the other options on this list.

Price: Plans start at $54 per year | More Information

5. Icegram

Icegram is a flexible, freemium WordPress plugin that makes it easy to promote your email newsletter in a variety of ways. For instance, you can create popups and opt-in forms, as well as Calls To Action (CTAs) to grab your visitors’ attention and encourage them to subscribe.

It’s also incredibly easy to learn and comes with a user-friendly interface:

The Icegram plugin interface.
Plus, this plugin is highly customizable. You can edit the newsletter’s opt-in content, messaging, link, and also its placement. In addition, you can apply highly-targeted rules to control where and when your messages appear to visitors.

Key Features:

Icegram is for you if…

… you’re looking for a highly-customizable and also easy-to-use WordPress newsletter plugin, with a form builder and various targeting settings.

Price: Free, with premium plans starting at $97 per year| More Information

6. Hustle

The Hustle WordPress plugin.
Hustle is a helpful WordPress newsletter plugin created by the WPMU DEV team. It enables you to effortlessly turn your site into a conversion tool to increase sales and build your mailing list.

Plus, this plugin also is beginner-friendly, well-organized, and easy to navigate. It lets you create form templates from scratch, or choose from the template library:

The Hustle templates.
With Hustle, you can also create different kinds of opt-ins. This includes slide-ins, embeds, popups, and more.

Key Features:

Hustle is for you if…

… you want a freemium and also beginner-friendly WordPress email opt-in plugin. In addition, it’s a high-quality option if you’re on a budget.

Price: Free, with premium plans starting at $5 per month | More Information

7. Newsletter

As its name suggests, Newsletter is one of the best WordPress newsletter plugins out there. In addition to helping you build and grow your subscription list, it can also make it easier to streamline your newsletters and track their performance.

Additionally, this freemium plugin also boasts a modern, user-friendly interface. It includes everything you need to manage the plugin from your WordPress dashboard:

The WordPress newsletter plugin.
It also gives you an accessible view of your WordPress newsletter activity and subscriptions.

Key Features:

Newsletter is for you if…

… you’re on a budget but also require a lot of control, insight, and customization for your email newsletter and opt-in campaigns.

Price: Free, with premium plans starting at $69 | More Information

8. MailPoet

Next on our list, MailPoet is another popular and high-quality WordPress newsletter plugin. It enables you to build and manage your subscriber list, and integrates seamlessly with WooCommerce. Therefore, it’s a solid option for eCommerce sites.

One of the best things about MailPoet is its ease of use. It includes a user-friendly setup wizard:

You can also manage your newsletters and subscribers directly within WordPress. In other words, you don’t have to navigate to a third-party platform as you would with many alternatives.

Key Features:

MailPoet is for you if…

… you’re looking for a scalable WordPress newsletter plugin. Pricing for premium options is based on the number of subscribers you have.

Price: Free, with premium pricing varying based on subscribers | More Information

9. Thrive Leads

The Thrive Leads plugin website.
Thrive Leads is a premium tool designed to help you build your mailing list with ease. You can use this plugin to create lightbox popups, notification bars, welcome mats, and also slide-ins. In addition, thanks to the intuitive drag-and-drop builder, it’s easy to use even with little to no experience.

Key Features:

Thrive Leads is for you if…

… you’re looking for a versatile lead generation tool. It’s also the perfect WordPress newsletter plugin if you’re already using a Thrive theme.

Price: Included with Thrive Suite package, starting at $19 per month | More Information

10. MailOptin

MailOptin is a form builder plugin for WordPress. It can help you automate lead generation and increase newsletter subscribers.

You can also quickly and easily create opt-in campaigns. The plugin offers a variety of templates to make doing so simple and seamless:

You can also use MailOptin to create multiple opt-in types. For instance, you can use lightbox popups, in-post opt-ins, notification bars, and slide-ins.

Key Features:

MailOptin is for you if…

… you’re looking for a simple way to streamline your email automation and also your lead generation.

Price: Free, with premium plans starting at $79 per year | More Information

11. Mailchimp

Mailchimp is one of the most well-known and reputable email marketing tools out there. This email subscription plugin can help you grow your list and track the performance of your campaigns.

Mailchimp itself is an all-in-one email marketing solution. However, it also offers an easy-to-use plugin. With it, you can create forms directly within your dashboard:

It’s not the most modern interface. However, it offers a handful of useful settings and configurations for customizing your opt-in forms.

Key Features:

Mailchimp is for you if…

… you’re looking for an all-in-one email marketing solution.

Price: Free, with premium plans starting at $9.99 per month | More Information

12. Mailster

Mailster is a premium WordPress newsletter plugin that is highly rated on CodeCanyon. It lets you quickly create and distribute email newsletters directly from your WordPress dashboard:

You can also keep close tabs on all opt-in and subscription activities. Furthermore, you can use the drag-and-drop builder to create campaigns within minutes.

Key Features:

Mailster is for you if…

… you’re looking for a a versatile yet user-friendly tool that also includes a lot of bells and whistles.

Price: $69 for a regular license | More Information

13. Sendinblue

Sendinblue is more of an email marketing service than a standalone WordPress newsletter plugin. However, it can be an effective tool for creating email forms and tracking the results.

Also, it’s easy to use and has a straightforward installation and setup process. In order to begin using it, you’ll first need to create a Sendinblue account.

Key Features:

Sendinblue is for you if…

… you want an all-in-one email marketing service. It offers a plethora of features and benefits that can help you with email automation and also lead generation campaigns.

Price: Free, with premium plans starting at $25 per month | More Information

14. Constant Contact

Last on our list is Constant Contact. Again, technically this is not a standalone WordPress newsletter plugin. This popular software is more of an all-in-one solution for email marketing.

However, it does integrate with popular form builders such as WPForms. When paired with other opt-in and form builder plugins, Constant Contact can provide you with a complete solution for automating your campaigns, generating leads, and growing your subscriber list.

Key Features:

Constant Contact is for you if…

… you’re looking for a complete email marketing solution, and are also using a popular form builder or contact plugin such as WPForms.

Price: Email-specific plans starting at $20 per month | More Information

If you’re looking for an effective way to increase newsletter signups, one powerful solution is to add an opt-in form to your website. However, figuring out which WordPress newsletter plugin to use can be challenging.

Fortunately, there are a wide variety of tools you can use. The best one will depend on your budget, as well as the exact features you’re looking for. For example, if you want a freemium, popular, and also flexible option, you might want to consider OptinMonster. If you’re an Elegant Themes member, we also recommend checking out our Bloom extension.

Do you have any additional questions about WordPress newsletter plugins? Let us know in the comments below!

Featured image via Bibit Unggul / shutterstock

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