Besides, themes contain a bulk of demo choices illustrating possibilities. Most such templates are likely to slow down your site, so you may opt for the best fitting in compliance with all requisite SEO parameters.
To make sure your ultimate theme appears SEO friendly, it is worth checking its responsiveness and design across various devices. Plus, purchasing only from credible authors with extensive portfolios and impeccable coding skills is no less essential. If you wish to get a smooth, SEO-aimed site, pure coding is a must.
3. Adjust Visibility
When you decide to add SEO to WordPress, the visibility setting is impossible to skip. It’s no secret that WP offers a built-in feature to hide sites from search engines. That way, you may take some time for page updates unless it is perfect to go public.
Still, sometimes this feature may have turned on accidentally, and your site won’t be accessible to search engines. So if you face your site doesn’t appear within search queries, the first thing to do is check whether this parameter gets removed.
It works as follows: log into the WordPress admin area, go for ‘Settings’ and click ‘Reading page’. Ensure there is no box next to ‘Discourage search engine from indexing this site’. Save changes, and your website is completely ready to go live now.
4. Work on Permalinks
What is an ideal URL? It puts one clearly and concisely explaining what the content is about. Moreover, SEO-boosted URLs are highly readable by both people and search engines. Keep in mind that users should easily understand the content type they will see on the page just by glancing at the URL words. Thus you will gain more audience and traffic to the site.
In other words, if your permalink structure is SEO friendly, your chances of ranking higher in Google considerably rise. So visit the ‘Permalink’ settings and choose the suitable post name option. However, you should be aware of some pitfalls. For example, if your site has been operating for above 6 months, avoid changing the permalink structure if you don’t use numbers. When you apply day or month, you might keep implementing this.
With the changed permalink structure on an established site, you risk losing all social media exposure and reducing your current SEO ranking. Therefore, if it’s requisite to alter permalinks, it would be better to hire a qualified specialist.
5. Install a Suitable WP SEO Plugin
A plugin forms an irreplaceable assistant in the general SEO optimization WordPress performance. You can impressively enhance various aspects of your site due to plugin-provided tools, namely a sitemap builder, schema markup, and on-page evaluation. But not go wrong, be sure to consider the following things before opting for the plugin:
6. Categories and Tags Proper Usage
WP enables blogs to sort posts into relevant categories and tags. That way, you can effortlessly organize content by topics, and your visitors are easier to find the information they strive for. Plus, categories and tags aid in understanding structure and content by search engines.
Frequently, novices get perplexed about the way of incorporating categories and tags. To clarify, categories group posts in a broad meaning. For example, your blog may include blocks like travel, food, music, movies, literature, etc. In addition, a category is hierarchical, so you can attach different subcategories to it.
This content was originally published here.